We have been adding some key framing into our video to give more effect and emphasis to what is being shown, for example when a the symbol on the drums is hit hard a typical zoom onto the symbol when people are watching it. What key framing allows you to do is move the footage, zoom onto a specific detail of the footage and allows you to track motion if you was to add another layer over the top of the footage. Lastly key framing allows for a smooth transition and keeps everything together. here's and example of how we have been using key framing....
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